dera enochson

Dera Enochson
Founder/CEO

About Xen-Tan

XEN-TAN is a premium sunless self-tan company that specializes in products that give a more natural color. Utilizing the most innovative ingredients and advanced technology in the industry, XEN-TAN products nourish the skin, contain pleasing aromas, and give a beautiful natural self-tan.

Xen-Tan was founded in 2002 by Dera Enochson, a dedicated self-tanner who was unhappy with the mess, bad odors and orange finish that often came with other fake tanning products.

“If you have ever used other brands of self-tan, you will find XEN-TAN to be a very unique experience. Growing up a red-head with such a fair complexion, I envied people who had a natural olive undertone to their skin. I tried different brands of self-tan to give color to my skin, but was tired of the chemical smells and unnatural colors that never seemed to go away, even days later.”

Using her 15 years of experience in makeup artistry and product development, Dera created this line of sunless tanning products that have a more natural olive undertone™. Not only are the formulas, textures, and colors of the products superior, but the scents like Cherry Almond, Vanilla, and Coconut are delicious. You actually look forward to wearing the products while you tan!

XEN-TAN products are never “perfumey” and never orange. We pride ourselves on our dedication to innovation. Our formulas can take years of research to produce because we want to deliver quality products that work for every skin tone. The secret behind our natural looking self-tan is a time-release agent. The time-release agent in our products controls the amount of the sunless tan ingredient, DHA (dihydroxyacetone), released on the skin during application. When released too quickly, DHA creates the unpleasant odors and trademark orange finish. XEN-TAN's time-release process leaves flawless and natural results.

Our Scents:

  • Cherry Almond
  • Vanilla
  • Cucumber-Melon
  • Coconut
  • Tropical